How to Get Invited to Speak at Conferences by Organizers

How to get invited to speak at conferences: a 12 month organizer calendar showing what each organizer is doing and the one text to send them in each phase.

By Brett Kaufman. 8 years using relationships to build sales pipelines, from political fundraising to a 7 figure business to running matchmaking for two communities. Over 1,000 introductions facilitated.

The answer to how to get invited to speak at conferences is to stay recent and useful with the organizer through every phase of their year, not only when the call for speakers opens. Organizers invite the people already in their head when the agenda is built, and those are the people who sent them something useful in the months between events.

Here is the scene. You meet the organizer at the closing reception. Great conversation. She says, “You should be on stage next year.” You agree, swap numbers, and fly home. Eleven months later the agenda drops. You are not on it. She meant it. You just never came up again while she was building it.

Most advice on speaking stops at the pitch. This page is about the relationship around the pitch: what the organizer is doing each month, and what to send them.

How do conference organizers choose speakers?

Conference organizers choose speakers from the people and topics already in front of them when the program is planned, which is months before the event. Some run a public form. Many lean on a committee and their own contacts.

The doors are real and they are published. The IBBA 2027 conference, May 21 to 23 in Orlando, has workshop submissions open through November 13. The AM&AA 2027 Winter Conference has a speaker interest form and says a representative will reach out. ACG Boston’s Speaker Committee says its goal is to “determine content and speakers” for the chapter’s events.

Notice the common thread. A person reads the form, and a person sits on the committee. The form gets you into a pile. The relationship is what pulls you out of it. If you want the committee side in depth, read how to speak at M&A conferences. This page is the organizer side: one person, all year.

How to get invited to speak at conferences, month by month

You get invited by matching each touch to what the organizer is doing that month. An organizer’s year runs in phases, and each phase has a different problem you can solve. Get that right and you stop being a contact and start being a resource.

Here is the calendar I would work from. Months are counted from the last event and are illustrative. Check each event’s official site for its real dates.

Phase When What the organizer needs What you send
Wrap up Week 1 to 2 after Proof the event worked, ideas for next year One session that landed, one hallway topic
Theme and format Months 1 to 3 What the room wants next A topic their members keep raising, with names who could speak on it
Speaker build Months 3 to 6 Credible panelists who show up prepared A named session with two other panelists attached
Sponsor sales Months 4 to 8 Firms that will pay One warm intro to a firm that fits their room
Registration push Final 8 weeks Seats filled with the right people A few attendees from your own phone
Final two weeks Event countdown A replacement if someone drops Be reachable, prepared, and recent
Event week The event Things to go smoothly Show up early, introduce people, ask for nothing

That table is the information most pages skip. It turns “stay in touch with the organizer” into one specific move per phase, roughly one every month or two. That is a pace a busy operator can actually keep.

What should you text an organizer after their event?

Text the organizer within a week of the event with one session that worked and one topic people kept raising in the hallway. No ask. Almost nobody sends it, and it is the first idea in their file for next year.

Three examples, each under 40 words:

Great event. The lender panel was the one people were still arguing about at dinner. Hallway topic I heard five times: seller notes in a high rate market. Would fill a room.

Thank you for the room on Thursday. The searcher breakout was standing room only. If you do it again, I know two operators who would be sharp on that panel.

Still thinking about the add on session. If you are planning next year’s lineup, happy to send a few names on integration. People wanted more of it.

Put organizers at the top of your list after any event, ahead of most attendees. The ranking logic is in who to follow up with first after a conference.

How do you stay useful between events?

You stay useful between events by sending the organizer what their current phase needs: a speaker, a sponsor, or a few attendees. Each one solves a real problem on their desk, and each one is a reason they remember your name.

Here is how I would rank the moves, highest value first:

  1. Send them a speaker. A panelist who fits a topic they are building. You just solved their hardest problem.
  2. Send them a sponsor. A warm intro to a firm that wants their room. Organizers fund the event this way.
  3. Send them attendees. Three people from your phone who will buy a ticket and make the room better.
  4. Mark their milestones. Next year’s city announced. A sold out event. A new venue. A short text the same day.
  5. React to what they publish. A specific line on their recap or agenda post, not “looks great.”

The first one is where I would put the most effort. Over 1,000 introductions taught me one thing about memory: the person who makes the intro is the person who gets remembered. An organizer is no different. They remember who sent the panelist that made the session work.

Notice none of these is “I would love to speak.” When a speaking slot fits, the invitation tends to follow on its own. If you do want to raise it, raise it once, in the speaker build phase, with a named session. That is covered in how to get booked on podcasts and panels for the faster moving stages.

How many organizers should you keep warm?

Most operators need 5 to 10 organizers, not 50. Pick the events whose rooms actually hold your next seller, broker or capital partner, and treat those organizers the way you treat your best intermediaries.

Illustrative math: say you keep 8 organizers warm and each runs two events a year with 20 speaking slots. That is 320 slots a year controlled by people who know your name and heard from you recently. You do not need most of them. You need a few, in the right rooms.

The full stage strategy across podcasts, panels and keynotes is in the speaking, podcasts and panels playbook.

Why does it slip?

It slips because the organizer’s calendar and yours never line up. Their speaker build lands while you are in diligence. Their sponsor push lands during a conference week. You meant to send the hallway topic and the agenda went live first.

Nobody drops an organizer on purpose. Eight organizers inside 800 contacts and three live deals is just more than memory holds.

The system that keeps organizers warm

That gap is why I built FRONT OF MIND. It opens on your 10 minutes for today. If you met an organizer at an event 9 days ago and never followed up, they show up with that reason. When an organizer posts about next year’s lineup, you see it, and posts are only shown once confirmed to belong to that person. When one is going cold, you know before the planning call, not after.

Every person comes with a drafted text style message, 40 words max, in your voice. Nothing sends without your tap, and it learns from your edits. Ask Liala out loud, “who do I know that runs a conference” or “who could speak on seller notes,” and get the right people with why. Intros to make this week show up with dated proof on both sides, so the panelist you promised an organizer actually gets introduced.

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